Inspired by European models, we launched a deposit-based reusable cup system to replace single-use takeaway cups in coffee shops. As CEO and lead operator, I developed the user experience and visual language for the Tel Aviv market, successfully launching a six-month pilot with 10 leading local cafes. While navigating the complexities of a sustainable business model, the initiative served as a masterclass in holistic design. It required bridging the gap between a simple physical product, service design, brand visibility, and the psychology of user perception.
UserFlowInsta
MapPost_01
